Marketing Assistant
Job Description:
Are you passionate about digital marketing and social media? Do you want to make a positive impact in the education sector? Join our team as a Marketing Assistant!
In this role, you will create and manage our social media presence, plan engaging events, and analyze marketing outcomes to optimize our strategies. This position is perfect for individuals with digital marketing experience who are looking to make a difference while growing their skills.
Key Responsibilities:
- Develop and execute social media content plans (including Facebook, Instagram, XHS, etc.) to achieve marketing objectives.
- Create engaging, informative, and visually appealing posts that highlight our unique tuition programs and success stories.
- Plan and organize marketing events and promotional activities to boost brand visibility and customer engagement.
- Conduct market analysis to identify trends, customer preferences, and competitor activities.
- Monitor, analyze, and report on the effectiveness of marketing campaigns, providing data-driven insights and recommendations for improvement.
- Collaborate with the teaching and admin teams to align content with curriculum and brand messaging.
- Interact with our online community to build relationships and foster a positive brand image.
- Support marketing campaigns and events as needed.
Requirements:
- Proven experience in social media management and event planning, especially on platforms relevant to students and parents.
- Strong analytical skills to assess marketing effectiveness and suggest improvements.
- Creativity and strategic thinking in designing activities that attract and engage potential customers.
- Excellent communication skills with the ability to craft compelling, error-free content.
- Basic proficiency with design tools (e.g., Canva, Photoshop) and an eye for visual aesthetics.
- A proactive, self-motivated attitude with the ability to work independently and meet deadlines.
- Familiarity with digital marketing practices and knowledge of the Chinese tuition/education industry is a plus.
What We Offer:
- Supportive team environment that encourages creativity and innovation.
- Opportunities for professional development and skill enhancement.
- Competitive salary based on experience and performance.
If you’re ready to make a real difference through creative marketing and data-driven strategies, we’d love to hear from you!